Customer Service.   It seems simple enough, however it is truly the cornerstone of any companies success.   Let us focus on the two words Customer and Service.

Customer.   No longer is a customer just a person from whom a company receives money.  A customer is a client, a reference, a valued resource, and an amazing source of potentially FREE promotion.  A customer is an individual or busisness with whom a great relationship has been cultivated.  Time, dedication, integrity, and trust has been used and/or established.  Respect has been cultivated and earned.   The customer has the potential to, in this social media and social media influencer culture, to respond to the world at large favorably.

Service.   To actively serve.  When one serves the customer, it is an opportunity to help the client/customer create an atmosphere and enviroment that helps to promote their business venture.  To serve the customer is the help alleviate stress and worries and replace them with confidence and excitement.  To serve the customer is to show them THEY are a priority and worth time.