"The opening of our new Design Center represents another step forward in our ambition to become a design and innovation led company," said Michael Polk , President and Chief Executive Officer of Newell Rubbermaid.  "Our pipeline of new products is strengthening and with the Design Center now operational, we will further the development of new ideas that distinguish our brands in the marketplace. Newell's new Design Center is a great example of our Growth Game Plan in action."

The new 40,000-square-foot facility has been carefully planned to foster creativity and maximize the sharing of ideas and technologies among the company's brands.  A large, open studio space provides the ideal environment for designers to collaborate using advanced software tools. Immersion labs for each of the company's business segments will enable design and marketing teams to evaluate product prototypes and imagine the possibilities of future product roadmaps.  New designs can be built, tested and painted in the on-site model shop.  A usability lab will enable the newly created usability team to interact with consumers and end-users to create better product experiences.  There is also a professional photography studio.