Back in the day, cleaning products used to sell on the strength of their chemical smells, but consumers are now demanding something closer to perfume in their toilet bowl cleaners and laundry detergents. Michael Papas, an executive perfumer at Givaudan SA, a company that creates scents for products, told the WSJ about the expectation for today’s cleaners: “At one time everyone wanted these clean, traditional scents, but now consumers want a whole experience when they're doing their laundry or washing their floors.” Yes, why endure the drudgery of scrubbing the splattered tomato sauce off the wall when you can instead pretend you are frolicking in the lemon groves of Amalfi?

Read more at the source: Slate