Ann Handley: I like Facebook, but I struggle with how to use it a business platform. Is Facebook really great for business?

Paul Chaney: Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you're a B2C company.

From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and using Facebook Share or Connect, which we'll discuss later). If those are the options, then it's a matter of making the most of what's available to you.

I believe you have to view the creation of a Facebook Page the same as you view creating a community, for that's what it is. Facebook may call them "Fans," but I think of them as community members.

Therefore, the same principles that make for vital online communities apply here: Regular updates with fresh content, incentivizing fans to spread the word about the page, and encouraging them to comment on posts made by the administrator as well as upload content themselves.

Read more at source:  AE

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NEW YORK CITY undefined One of the most crucial questions Bob Dagger has on a first date is, "Will the woman be wearing 

perfume?"

Any whiff of a chemical-ladened synthetic fragrance, found in many perfumes and cleaning products, will trigger breathing difficulties and an embarrassing outbreak of coughing for Dagger.

His issue with synthetic fragrance is just one on a long list of chemical sensitivities that he believes are more common than many people realize.   

"A lot of people have this [chemical sensitivity] and don't even know it," said Dagger, who turned from a "rock and roll" lifestyle to being ...

More at source:  DNA New York

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SPEEDWAY, Ind. (May 26, 2014)undefined Hundreds of volunteers spend their Memorial Day cleaning up after The Greatest Spectacle in Racing.

Hours after race fans filled seats at the Indianapolis Motor Speedway, full trash bags took their place.

“Tons of trash,” described Mooresville High School sophomore Matt Faber. “Just tons!”

Once the sun came up Monday, you could see no shortage in the in-field, either.

“You get over a quarter million people inside the facility for race day,” said Doug Boles with IMS. “It gets pretty torn up.”

Joseph Smallman and his classmates from Emmerich Manual High School volunteered to help out and get the track clean. Some of them even started before the Indy 500 began.

“So far, we’ve gotten half of this cleaned up,” said Smallman. “We’ll probably be here until midnight.”

The students are one of 20 groups and non-profits taking part in the post-race cleanup. For some, it’s an annual tradition with its share of surprises and souvenirs?

“I actually found earmuffs and everything,” said Smallman. “And my brother found two coolers, the rubber coolers.”

“Lots of unopened Hambur

COLUMBUS JCT., Iowa undefined Outsourcing its custodial services is expected to save the Columbus Community School District $150,000 to $165,000 and no current employee is expected to be laid off involuntarily.

The School Board agreed Monday to a one-year contract with ABM Janitorial Services, Cedar Rapids. No contract figure was announced, but during a presentation last month, company representatives indicated the cost would be $194,300 to $254,500.

Superintendent Marlene Johnson said the contract would include a provision that the company would retain all current staff recommended by the school and at current wages.

More at source: Quad City Times

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Atlanta (CNN) -- The first case of Middle East Respiratory Syndrome believed to be transmitted within the United States has been identified in an Illinois man who was infected and is no longer sick, a doctor with the Centers Disease Control and Prevention said Saturday.

More at source: CNN

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OVERLAND PARK, Kan. - At nearly $90 a gallon, the cleaning product Tuf Job would seem like a tough sell.

But last December, David Lowry went door to door in the Mills Farm subdivision of south Overland Park, peddling this product.  He convinced several people to buy it, customers who have now contacted Call for Action.

“He would name drop people on the block,” Angie Hernandez said, who spent $179 for two gallons.

So did Vanessa Perry.

"He kind of named some neighbors that he had sold to and did windows for,” Perry said.
The Tuf Job website calls the product a “wonder cleaner” that’s “biodegradable, non-toxic and environmentally safe!!”

To drive home this point, several customers tell Call for Action Lowry actually tasted the product in front of them.

“Yes he did…said it was so good for the environment and squirted it into his mouth,” Donna Weninger said.

More at source: KSHB

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Diversified is also a janitorial and facilities maintenance services firm and the deal to acquire Rite Way is the first acquisition in its 14-year history. Financial terms of the deal were not released.

Rite Way now operates as a separate division of Diversified.

More at source: Biz Journals

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With many municipalities now requiring sustainable cleaning and maintenance programs and many private facilities looking to do the same, the hardest part of “going green” is not usually getting buy-in from constituents and colleagues, but ensuring that the program put in place is truly “green.”

Guidelines used by the Federal Trade Commission (FTC) to prevent deceptive advertising, which were recently revised specifically to address green marketing claims, can help do just that.

Long before green cleaning became an imperative for facility managers (fms), “greenwashing” was a caution. As demand for green cleaning products and services rose, so too did sustainability claims made by providers that often were at best “questionable.”

More at source:  Today`s Facility Manager

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