Dyson is a relatively new brand in the U.S. market. With a very effective advertising campaign featuring its namesake owner and designer, Dyson entered the U.S. with a bang, quickly garnering a competitive share of sales. Ranging in price from $300 to $600, Dyson vacuums single-handedly increased the average price paid for uprights and created a new top-pricing tier in the mass market. Dyson focuses on innovation, technology, and design, and has connected with status-seeking consumers, making it the “It” brand of vacuums. Originally producing only uprights, Dyson has recently introduced a canister and a hand vacuum. The brand is available nationwide through major mass merchants such as Target, Best Buy, and Sears.

See Reviews At Consumer Reports