A hotel’s image goes a long way with guests. In fact, in today’s age of user-generated reviews and pictures, image can mean the difference between a placed and lost reservation. For example, TripAdvisor, one of the largest travel websites with user-generated content, attracts nearly 30 million monthly visitors. It is estimated that as many as 88 percent of these visitors are influenced by content they read. Oftentimes, these reviews will include pictures guests have taken of rooms, common areas and the surrounding grounds. And according to the latest Market Metrix Hospitality Index results, one in five hotel customers read a review about a property before booking that hotel.

Source Hotelinteractive.com