Published in the Journal of Consumer Research,Delphine Dion (Sorbonne Business School), Ouidade Sabri (Paris-Est University), and Valerie Guillard (University of Paris Dauphine) set out to understand why we’re so finicky about our personal space. 

IKEA (or The Container Store or Real Simple) may have elevated organization to an art form. But modern fantasies of tidiness reach back into the nineteenth century, and the idea that messiness presents some kind of danger. A neat home yielded social recognitionundefinedand a messy home, disapprobation. (Of course, mothers and wives stood at the center of this order, guardians of the domestic sanctuary.) Today, we have a dizzying array of brands, products, services, and ads that insist mess is dangerous 

More at source: New Republic

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