With many municipalities now requiring sustainable cleaning and maintenance programs and many private facilities looking to do the same, the hardest part of “going green” is not usually getting buy-in from constituents and colleagues, but ensuring that the program put in place is truly “green.”

Guidelines used by the Federal Trade Commission (FTC) to prevent deceptive advertising, which were recently revised specifically to address green marketing claims, can help do just that.

Long before green cleaning became an imperative for facility managers (fms), “greenwashing” was a caution. As demand for green cleaning products and services rose, so too did sustainability claims made by providers that often were at best “questionable.”

More at source:  Today`s Facility Manager

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