Traditionally the cleaning sector has been heavy on harsh chemicals, but that is changing as consumers become more environmentally aware. However, not all companies have joined the party, with many choosing to alter their marketing instead of their products.

Below you’ll find some of the most common marketing tricks used to sell cleaning products to the eco-conscious consumer.

“All natural” doesn’t always mean safe

The term “all natural” has become such a marketing buzzword that it now means almost nothing. One thing it doesn’t necessarily mean is “safe”. 

Take ammonia, for example, which is a naturally occurring substance. It’s a compound made up of nitrogen and hydrogen (which I’m sure you’ll remember from the periodic table). Ammonia, while considered harmless in small amounts, can wreak havoc in concentrated quantities.

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